Vail Resorts
2025-2026 Renewal Campaign Art direction/ Design
Epic Pass wants to highlight those moments that keep you coming back every year.
Open on you. On the edge of your skis, about to drop into a storyline that is all yours—one where you are the main character. With Epic Pass, your crew as your co-stars, and the mountains as larger-than-life cinematic sets, this season, the stories will be even better.
Visual toolkits, including commercial, social, and digital, were all launched for the renewal campaign.
Using picturesque and movie-like images and interchanging accent typefaces brought a personalized touch to each guest’s story.
App and mountain-side activations also helped bring the campaign to life.
