AAA-Membership

2024 Brand Campaign-ACA Region

Art Direction/ Design

The Plus Side - a conceptual campaign for AAA to show the value of a membership and can work across AAA’s other business lines. The Plus Side illustrates the peace of mind that you’re covered for any unexpected car troubles. While a flat tire or a tow in the real world is a time consuming and expensive process, on the Plus Side emergency roadside assistance is just an easy tap, click, or call away.

2 TV spots for broadcast to truly understand how the Plus Side comes to life.

Filming on the streets of downtown Denver and in the all red world our creation captured the contrast within the concept- expanding the AAA brand identity and improving membership rate within the ACA region.

Final deliverables for the product included stills from the production, paid social assets, print and digital placements, radio spots, email and web layouts, and GPS specific banner ads for certain cities.