Elevations Credit Union
2024 Brand Campaign and Membership Acquisition
Art Direction
That Elevated Quickly! was a conceptual campaign built on helping Coloradans achieve financial wellness. The campaign combined illustrative elements and theatrical scenes to see financial dreams into realities.
The spots created around the campaign embodied the positivity of the future of your finances with hyper-stylized scenes, integrated illustrations, and fast-paced sequences that progressively ~ elevated~.
I worked to make the stylized set come to life with prop stylists, the wardrobe department, post-producers, the director, and even custom costume artists for our empanada mascot.
